Project summary

Human Behavior as a Service (HBaaS)

Moto: We make computer world human-sensitive

The problem we solve:
Understanding human psychology and behavior is at the cornerstone of a huge amount of research being conducted today. Unfortunately, deficient research methods and incorrect conclusions are still part of everyday life in both academic and commercial world. The study of human behavior, in most cases, lacks not only correct frameworks, but also correct tools. Moreover, today we have too many studies and articles, but a next to none wide applicable machine learning models.

Solution: We build cutting-edge life-& neuroscience R&D center of system behavioral analysis which ensures research, collection, programming and deliverer of human behavior patterns as datasets and machine learning (ML) models to mass-market use

Monetization: Sales at the worldwide marketplaces (like Microsoft Azure, Google Cloud Platform):
  • Datasets - contract price.
  • ML Models - paid subscription on SaaS

First ML models, sales and integrations. Raising investments
We aim to become worldwide manufacturer and vendor of human behavior datasets and ML models

In 2025 year one of three chatbots will have:

  • Natural Language Processing from Google
  • Image Processing from Microsoft
  • Politness Processing from Human Behavior as a Service

Source: Human Behavior as a Service business plan
One of the most prospective market we focus on is the chatbot industry. Its size is expected to reach $1.25 billion by 2025 | CAGR: 24.3%

The chatbot industry is expected to witness significant growth over the forecast period as it enables enterprises to substantially reduce operating costs. Additionally, innovations in artificial intelligence and machine learning technologies are likely to enhance the features of chatbots, that serves a major driver for the market.
Why will we succeed
We have a strong cross-disciplinary team of leading neuro and data scientists with wide professional network
We work in effective experience-proven framework
Behavior Lab
--- pattern --->
Life- & neuroscience expertise, system behavioral analysis. Hypotheses to study

  • Neurophysiologist
  • Neuropsychologist
  • Neurobiologist
  • Evolutionary psychologist
NeuroTech Lab
--- dataset --->
Neurotechnological studies and experiments, datasets collection and annotation


  • Neuromarketer
  • Neurotechnologist
  • Researcher
AI Lab
--- validation --->
Datasets exploration. ML models development, hypotheses validation


  • Data scientist
  • Data engineer
  • Software engineer
  • Project Manager
--- ML model --->
Worldwide cloud-based sale of behavioral datasets and Ml models


  • Business Dev Manager
  • Sales Manager
  • Marketer
We use up-to-date neurotech tools and methods
We strongly advocate for of evidence-based practices when measuring, interpreting, and understanding human behavior are based on the simultaneous use of various biometric channels to get the full picture of behavior pattern
Eye tracking
Facial expression
Galvanic Skin Response
any other biosensor
Today our labs are working on ...
Thermo-Asymmetry of Body
We develop the Thermo-Asymmetric System (TAS) with the aim to detect body temperature asymmetry

Areas of application:
Sport, Fitness, Healthcare

Project stage:

TAS uses built-in infrared temperature sensors or contact temperature sensors and can be produced as a headphone or wristband accordingly.

TAS collects data of temperature differences in symmetric points of the body and their changes over time. It allows evaluating the functional and critical state of the person.
Eye Tracking of Reading
We develop the Reading Assistant System (RAS) - AI and Eye Tracking based system for various reading analyzing purposes

Project stage: MVP Development

By modern eye tracking technologies we have verified and confirmed the hypotheses and reading patterns researched by scientists over the past 100 years. Thanks to the neural network, we can detect with almost 100% accuracy whether the person is reading at the moment or not and how

Eye tracking of reading brings disruptive innovations into various application areas (e.g.):

  • in Education - to score individual progress and store read materials in cloud memory
  • in Medicine - to assess the individual dynamic of changes to predict the progress of neurological diseases
  • in Professional Analytic Systems - to create profile and share professional reading pattern
  • in Marketing - to rate company and product communications
  • in HR - to test candidates
  • In Biometrics - to identify person
Public Zone Behavior Tracking
We develop the video and AI based Human Behavior Tracking System (HBTS)

Areas of application:
Security System, Psychological and Physiological research tools

Project stage:
Behavior recording system, gaze direction estimation module

Security Case: The cameras of system directed at public places create unified calibrated space.The system tracks and estimates non-verbal psychophysiological signs of deviant persons, marks them, fixes their faces and transmits their photos and biometric datas for more detailed personalized control.

Possible types of non-verbal psychophysiological signs for human behavior classification:

  • Gaze movement (gaze, fixation, saccades)
  • Pupil dilation
  • Facial expressions
  • Gestures
  • Body micro-movements
  • Vegetative states (face blood flow) and etc.
Children with ASD
In cooperation with Human Interface Technologies, we develop the Diagnostic and Neuro-rehabilitation System for Children with ASD (ODRY)

Project stage: Prototype

ODRY is an eye tracking based system that consist of two modules:

Diagnostic module captures and displays the information about head pose and gaze point while presenting a stimuli material. Stimuli material includes photos and videos with socially significant information (for example, photos from the IAPS database)

Module of game rehabilitation includes a system of more complex tasks for recognizing and analyzing emotions, socially significant situations, and training for tracking significant parts of the scene.
Psychophysiological Potential of Athlete
We design the Evaluation System Of Athlete Psychophysiological Potential (ESAPP)

Areas of application: Sport at the professional selection stage

Project stage: MVP Development

ESAPP allows to assess the following psychophysiological parameters:
neurodynamic parameters (the robustness of the nervous system, plasticity, reaction rate, activity);
  • sensory-perceptual parameters (accuracy of perception of space and time;
  • cognitive parameters (involuntary memory, operational thinking, creativity);
  • emotional stability;
  • a high distribution of attention and so on.
Decision Making Speed In Sport
We design the Evaluation System Of Decision Making Specialized Speed (ESDMS)

Areas of application: Sport
Project stage: Design of Experiment

We understand the decision making speed as the period between the perception of sensory information and the activation of a motor reaction.

In specific situations for different sports, the speed and perceptual characteristics can be assessed by the parameters of the oculomotor activity (eye-tracking), and the motor response by the computer vision or other tracking sensors (motion tracking).
and yes, we have some plans to raise investment!
Sergey Danylov
CEO BEEHIVEOR Academy and R&D Labs,
PhD, Department of Physiology and Anatomy of Educational and Scientific Centre "Institute of Biology & Medicine" of the Taras Shevchenko National University of Kyiv

21 Poliova Street,
Lagoda Business Center
Kyiv, Ukraine
+38 067 231 56 04